Pain Free Internet Marketing Promotion For Webmasters

What is internet marketing website promotion and why do we need it?

Internet marketing website promotion is the practice of using strategies (both on page and off page) to achieve and maintain high ranking in search engines and visibility within your market.

To stand out from the crowd you need to make it easy for both people and search engines to find you and then quickly determine how relevant the information is that your website provides. Your job as an internet marketer is to have better and more & popular content than your competitors. A better standard of content means it is user friendly and easier to find. Popular content is often linked to and bookmarked by readers. This makes it easier for search engines to find. The more links and bookmarks the page has, the more popular and visitor friendly the page appears to search engines.

Technically speaking, search engines use this “logic” to determine how popular and relevant web pages are to their searchers. If your web pages are optimized so that search engines can easily read their titles, descriptions, and headline tags, the easier it is for them to verify that the page is relevant. You can use a multitude of internet marketing web site promotion strategies to improve search engine ranking and popularity.

Which internet marketing website promotion strategies are most important?

The way in which you approach all of the different mediums to promote your site can be an overwhelming experience for new comers. On the other hand, if you know what to focus on and follow the right path, internet marketing and website promotion can and should be a highly effective, rewarding and very profitable experience.

Knowing which strategy to use is important because not every website or market is the same…. Consider your target market! Where your target market hangs out, or in other words, the websites your customers visit will be unique to your market. For instance a person who is interested in funny videos is likely to hang out in video sites like YouTube. On the other hand, a person who is interested in allergic reactions is more likely to be found searching for information on a medical website like wrongdiagnosis. Knowing your market is vital before undertaking any web site promotion strategy. Research is key to the success of any internet marketing website promotion plan.

Internet marketing web site promotion commonly begins with writing down problem statements in the form of key phrases and keywords. This may seem easy and although it is relatively simple to find the high competition obvious keywords, these usually have a ton of competition and you don’t always know which ones are profitable. Yes – not all keywords convert to leads or sales. A skilled internet marketer knows the value of researching and capturing good quality information. This involves not only keeping an open mind but also knowing how to use special tools to uncover the most profitable keywords that your average competitor may not see.

Understanding the methods and resources available to you will ultimately determine your Return on investment. By following a system that internet marketing experts have developed, you can get the absolute most from your time and resources, to achieve huge results in a fraction of the time.

Many people balk at the thought of hiring a website promotion firm, but if they know how to use your content and online mediums to their optimum potential, the results can pay for the investment very quickly. Do your homework first by preparing your plan of action & you will avoid wasting your time and money.

3 Secrets Of Highly Successful Internet Marketers

There are 3 different types of Internet Marketers – The first one is a newbie Internet Marketer, where you are just starting out and still learning the ropes, and trying to make your very first sale online.

Next up is the intermediate Internet Marketer, in which you are already generating a consistent income on the Internet (either as an affiliate marketer or as a product owner, selling your own products and services).

And finally, there are the top-notched, highly successful Internet Marketers, who are consistently generating tens of thousands of dollars from the Internet every single month. These people have a vast amount of experience and expertise, and one that many newbie Internet Marketers admire and want to emulate.

There are 3 secrets in which these highly successful Internet Marketers have in common, and in this article, I am going to reveal what these 3 secrets are.

1. Venture Into Profitable Niches Only
First and foremost, these top-notched Internet Marketers, prior to going into a niche, will carry out full research to make sure that the niche that they intend to go into are not only demand, but also one that people are spending money on.

This is extremely important, as, after you have selected a niche you want to venture into, you are going to spend a substantial amount of time on it – Such as creating a website, and populating that website with content, locating products and/or services to sell, etc.

If you venture into a niche market without conducting proper research, then you are in danger of going into one that has completely no demand (and no buyers).

And if that is really the case, then you are wasting your time and effort. You will then end up feeling frustrated and wondering why there are so many Internet Marketers being able to generate so much income online while you are not even generating a single cent. And you will eventually give up.

Therefore, it is imperative that, before you decide on a niche market to venture into, you conduct a proper research – The simplest way is to find out whether or not there is a demand for it (as well as ready buyers) is to find out whether or not there are books and magazines dedicated to that particular niche. If there are, then chances are there is a market for the niche, and you can consider going into it.

2. Have Your Own Website

Getting your own domain name (around the niche that you are in), as well as hosting (to host your website), is much more professional compared to hosting a website with a free hosting service.

Let me ask you a simple question – Between a.com website and a Blogger blog, which one will you feel more comfortable in buying products/services from?

Of course is the website with a.com domain name, right? (I hope you chose this answer as well).

What highly successful Internet Marketers do is that, they will get a keyword-rich domain name (meaning a domain name that, at one look, one can tell what the website is all about), as well as a reliable hosting service, and they will populate their website full of unique information, that people can not find anywhere else.

By populating your website with unique information, not only will it be appreciated by the search engines (search engines love unique content, and they will reward you by ranking your website high up in their search engine listings), it will also result in your website to be able to drive massive volumes of traffic, and visitors will regard you as the authority in the niche (and with that, they will most likely buy any products/services that you recommend).

I understand that some of you, especially if you are new to Internet Marketing and just starting out, do not wish to spend so much upfront and would prefer to use a free blog as your website for the start – That is completely OK. But make sure that, down the road, if the niche you have chosen to go into is making you money, you get yourself a.com domain name, as well as hosting, and host your own website (instead of continuing to rely on free blogs as your website)

3. Treat The Internet Business With The Correct Mindset

The reason why many Internet Marketers fail to make a substantial amount of income online is because they are not consistent with their efforts – They work on it for 2 hours today, and then work for another hour again after a week, so on and so forth.

I can be honest with you here – By doing so, there is absolutely no way you will be able to generate a substantial income.

You need to treat the Internet Business with the same mindset and attitude the same way as if you are running a brick and mortar offline business. And this is exactly what these highly successful Internet Marketers do when they first start out.

These people spend as much as 8 to 12 hours every single day (7 days a week) working on their Internet Business. They treat the entire Internet Business seriously, and they worked and build on it – Which is why now they are able to enjoy the fruits of their success (in being able to generate a huge income online).

Therefore, if you want to generate a massive income from your Internet Business, then you need to put in a considerable amount of effort, heart and soul into it. Spend at least 1 to 2 hours on it every single day (7 days a week) working on it. Whether is it reading through ebooks or watching videos on how to setup your very first Internet Business, or creating your website, writing articles (in the niche that you are in), etc., do something.

By taking consistent action every single day, your Internet Business will eventually build up, and you will slowly start seeing money coming in, and if you continue to work on it, you will eventually be able to see results that highly successful Internet Marketers are getting.

Are Home Based Business Plans Really Necessary?

Is it necessary to have a business plan for a home based business? The answer is yes and no. If you are considering running a business from home that requires outside finance, then you will definitely need some sort of business plan, and the more comprehensive it is, the better your chance of success.If you are going to have very little expenditure and few overheads, then your business plan need only be of a more personal kind that will allow you to keep track of your projected and actual daily activity, sales targets, marketing costs etc. Let’s look at the difference between the two.1. Using a business plan to secure finance – regardless of the kind of business you have in mind, this kind of plan ideally needs to follow a specific format and, unless you are an experienced business person, you may be well advised to take expert advice.Alternatively you can purchase software that will allow you to tailor the plan to your specific sector. Google “Business Plans Academy” to find business-plans.co.uk for samples of templates for a variety of businesses, from child care to the hotel industry. Each one includes sections such as Executive summary, Description of Business, Product Summary, Business strategy, Financial Summary, Market Research, Market Trends, External Research, Market Estimates, Management Team, Business Location, Business Organization, SWOT Analysis, Competitive Analysis, Customer Segments , Customer Demographics, Sales Strategy, Pricing Strategy, Marketing Plan, Advertising Plan , Objectives & Plans, Resource Allocation, Budget Allocation, Startup Budget, Forecast Profit & Loss Account, Forecast Balance Sheet, Forecast Cashflow, Sales & Profit Forecasts, Sales Charts & Graphs. This, and similar software can be purchased relatively inexpensively and will give you a professional-looking document.2. Using a business plan to develop and maintain targets – Since you’re not looking for finance this can be much simpler, but no less important. Statistics show that people who create and follow a business plan have a better chance of success. For the home based business entrepreneur it can be difficult getting into the habit of following a structured plan, but necessary. Simply by looking at the elements of the full business plan, it is easy to see which sections will be important to the home based business, but it can be broken down into the following fields:
know your product & prices
know your market area
know your competition
know how to get help or training
create daily/weekly/monthly ‘to do’ lists
decide whether and where to advertise and compile costs
set realistic goals and targets
Another important factor is to decide whether your home business will generate immediate income, or whether you will need to consider bolting it on to your existing job or business until it does. By performing the simple exercises above, you will have a much better grasp of your likely earnings than if you start your business with no clear goals or plans.Finally, a home based business is no different to a bricks & mortar business. It needs commitment and hard work to make it successful. Ask any small business owner how many hours they needed to put into their business when they first set up, and you might be overwhelmed by the answer.Ask them if they would trade being their own boss to work for someone else, despite the hours, the headaches, the business planning, and everything else to boot, and in most cases you’ll get a resounding NO!

A Christian Home Based Business Isn’t Evil

Starting your Christian home based business is a big decision. There are so many factors to consider. Will you be able to make the income you desire? Can you create the lifestyle you’ve dreamed of? What kind of hours will you have to put in to be successful? What are the risks? What are the rewards? Here are some good thoughts about starting a Christian business from home.First of all, you need to know that business isn’t evil. When the internet first came out, Christians were skeptical and many even said that it was evil. There are certainly quite a few things on the internet that are evil but the internet itself is not evil. You can download your favorite preaching, connect with missionaries around the globe and discuss theology on blog forums. The point is that, whether a medium is good or bad is determined by the person using it. Your business can be a tool that is used for good.A business is, essentially, a solution to someone’s problem.As a business owner, you are solving problems. The size of the problem that you fix determines how much you get paid. A doctor gets paid the big bucks because he solves a big problem. A fast-food chain worker doesn’t really solve a big problem and their paycheck reflects that. Everyday people type their specific problems into Google and hope that someone out there has an answer for them. You may have the answer to their problem. If you have something that you do well, whether it be teaching science, day care or selling a product, you may have a home-based business that is just waiting to take flight.One of the best parts about having your own business is that you can create a schedule that fits your lifestyle. That could be evil if your lifestyle includes binge drinking at the clubs. Running your own business could mean more time with your family, coaching little league, going on missions trips, volunteering at a soup kitchen or working with your church. All very good things. It means that when something like what happened in New Orleans or in Haiti happens, you don’t have to wonder if you have time off. You can get on a plane and help. That is a very good thing.Lastly, after getting paid for solving someone’s problem, you can earn a great income. By starting your Christian home based business you will have money. Money has a bad reputation in the Christian community and for good reason. People do a lot of evil things with money. You don’t have to be one of those people. The love of money is, in fact, the root of many, many evils. You don’t have to love money. You can tell a lot about a person by how they spend their money. It is an outward expression of what is inside a person’s heart. As a Christian, there are many good ways to spend your money. You can start a trust for your child’s education, give to charity, give to your local church, orphans and widows would also appreciate the fruit of your labors.There are plenty of good reasons to start your Christian home based business. You can solve problems and help others, create a schedule that fits your lifestyle, earn a great income, and you can work for yourself and know that your business is anything but evil.

Is Home Based Business the Answer to the Ever Increasing Job Layoffs?

Job layoffs have become a common phenomenon these days due to the poor economical conditions all around the word. Job security has become a matter of great concern to a lot of people and many of them have actually started looking for alternatives like the home based business. It seems like more and more people have found the answer to their financial crisis.The Significance of starting a business from home:People who previously considered their jobs as safe are now feeling the insecurity in the air. They are looking at home based business as a shelter to sustain their and their family’s ongoing expenses even if they lose their jobs.Home business not only leads to wealth creation and greater financial freedom, it also can be made into a primary career of an entrepreneur.With the increasing threats of layoffs, businesses from homes not only provide a safety net, but it also gives you the opportunity to be your own boss and work from the comforts of your home. It allows you to make the decisions and take control of your own success and fate. However, you may take months and maybe years to actually succeed with it.The new type of economy may display immense variation, but it also creates opportunities for entrepreneurs.In these hard economic times, home business can prove to very lucrative. Your success is associated with exercising your choices with carefulness and awareness.There are many companies which offer home based work opportunities and they provide excellent training and support. However, please be reminded that they will not do the work for you, and you will need to put in the due efforts to make it work.As a matter of fact, a home based business is not just meant for everyone. There are a few distinguishing traits one needs to posses in order to be successful with a home business.An entrepreneurial mindset: As an entrepreneur, you’ll need to be willing to take the calculated risks on the investments which you make. The confidence to take the risks comes from your sheer determination and dedication. If you do not have that kind of mindset, you will be wasting your time and money.Leadership skills: You need to become a leader rather than a follower. Leadership skills will help you to build a team which will be extremely important for your business growth.Knowledge: You will need to keep enhancing your knowledge by showing a strong desire to absorb all the information related to your business.Dedication: Dedication in your home based business will help you to take your business in the right direction, which is towards the desired goals and success.Patience: Like any business, your business from home will also take time to grow. You will need time to understand your business and to create a strong client network. Therefore, you’ll need to be patient.These are the basic skills required to be a successful home business entrepreneur. Setting up rational and achievable goals for yourself and increasing them as you progress will lead you to success. Home based business is all set to eliminate the fear of job layoffs, provided that you have what it takes to make it happen.

Risks in International Business

Just as there are reasons to get into global markets, and benefits from global markets, there are also risks involved in locating companies in certain countries. Each country may have its potentials; it also has its woes that are associated with doing business with major companies. Some of the rogue countries may have all the natural minerals but the risks involved in doing business in those countries exceed the benefits. Some of the risks in international business are:

(1) Strategic Risk
(2) Operational Risk
(3) Political Risk
(4) Country Risk
(5) Technological Risk
(6) Environmental Risk
(7) Economic Risk
(8) Financial Risk
(9) Terrorism Risk

Strategic Risk: The ability of a firm to make a strategic decision in order to respond to the forces that are a source of risk. These forces also impact the competitiveness of a firm. Porter defines them as: threat of new entrants in the industry, threat of substitute goods and services, intensity of competition within the industry, bargaining power of suppliers, and bargaining power of consumers.

Operational Risk: This is caused by the assets and financial capital that aid in the day-to-day business operations. The breakdown of machineries, supply and demand of the resources and products, shortfall of the goods and services, lack of perfect logistic and inventory will lead to inefficiency of production. By controlling costs, unnecessary waste will be reduced, and the process improvement may enhance the lead-time, reduce variance and contribute to efficiency in globalization.

Political Risk: The political actions and instability may make it difficult for companies to operate efficiently in these countries due to negative publicity and impact created by individuals in the top government. A firm cannot effectively operate to its full capacity in order to maximize profit in such an unstable country’s political turbulence. A new and hostile government may replace the friendly one, and hence expropriate foreign assets.

Country Risk: The culture or the instability of a country may create risks that may make it difficult for multinational companies to operate safely, effectively, and efficiently. Some of the country risks come from the governments’ policies, economic conditions, security factors, and political conditions. Solving one of these problems without all of the problems (aggregate) together will not be enough in mitigating the country risk.

Technological Risk: Lack of security in electronic transactions, the cost of developing new technology, and the fact that these new technology may fail, and when all of these are coupled with the outdated existing technology, the result may create a dangerous effect in doing business in the international arena.

Environmental Risk: Air, water, and environmental pollution may affect the health of the citizens, and lead to public outcry of the citizens. These problems may also lead to damaging the reputation of the companies that do business in that area.

Economic Risk: This comes from the inability of a country to meet its financial obligations. The changing of foreign-investment or/and domestic fiscal or monetary policies. The effect of exchange-rate and interest rate make it difficult to conduct international business.

Financial Risk: This area is affected by the currency exchange rate, government flexibility in allowing the firms to repatriate profits or funds outside the country. The devaluation and inflation will also impact the firm’s ability to operate at an efficient capacity and still be stable. Most countries make it difficult for foreign firms to repatriate funds thus forcing these firms to invest its funds at a less optimal level. Sometimes, firms’ assets are confiscated and that contributes to financial losses.

Terrorism Risk: These are attacks that may stem from lack of hope; confidence; differences in culture and religious philosophy, and/or merely hate of companies by citizens of host countries. It leads to potential hostile attitudes, sabotage of foreign companies and/or kidnapping of the employers and employees. Such frustrating situations make it difficult to operate in these countries.

Although the benefits in international business exceed the risks, firms should take a risk assessment of each country and to also include intellectual property, red tape and corruption, human resource restrictions, and ownership restrictions in the analysis, in order to consider all risks involved before venturing into any of the countries.

Dr. Sidney Okolo is a professor, consultant, strategist, and Africa expert. He is affiliated to several universities, the Managing Director of International Business Associates, a management consulting firm, and also the CEO of Global Education Support, an education assistance program.

Among other things, he engages in all aspects of learning, knowledge, organization and human change. His focus is on leadership, management, entrepreneurship, profit engineering, human potential, excellence, achievement, business strategy, research and development. Product management, change management, conflict management, athlete management, marketing, business development and operations. He works with clients to adapt to change due to change in factors of production, technology, goods and services. He engages clients in training, retraining, development, skills enhancement, association, behavior modification, ways of thinking, and attitude adjustment. In addition to his work in the United States, his focus is also on developing countries in the continent of Africa, their leadership, culture, economic and market structure, community planning and development, and his created four letter word, “PIES”, which stands for: poverty, instability, ethnicity, and sectarianism.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.